Our Approach

  • VSI provides market intelligence, analytics, and innovative research design  to help create opportunities for our clients to connect with consumers.
  • Guide clients in clearly identifying information needs
  • Use the appropriate research methodologies and techniques to address those needs
  • Obtain the depth of findings required to generate actionable insights
  • Go beyond the data to interpret results; apply a thorough understanding of nonverbal communications and cultural perspective on what drives consumers
  • Effectively communicate results and strategic recommendations through textured reporting that reflects consumer feedback