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Learnings and Best Practices for Multicultural Research

Brands are increasingly aware that multicultural consumers represent the greatest opportunity for increased sales and market share.  Across all types of consumer categories, multicultural consumers are now considered critical to brand success. How did we get here?  Certainly U.S. Census data has provided irrefutable data on the rapid growth and importance of this population segment.  […]

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What the “March” Meant to Me

I have never really thought of myself as a “march” type person.  I have strong convictions about a lot of social and political issues.  However, I typically lend my support from afar.  My good friend and business partner, Michele Cordoba, put the 50th anniversary of the March on Washington on my “radar.” “Wow, if she […]

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