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Total Market – Observations from the Field

Aaahhh! Total Market…finally we’ve arrived. Despite the melting pot that is the United States, we have now reached a place of cultural evolution that says that there are unifying themes that make the disparate segments of the U.S. more similar than different. Bonus…this is sure to translate into marketing communication efficiencies that translate into cost […]

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What the “March” Meant to Me

I have never really thought of myself as a “march” type person.  I have strong convictions about a lot of social and political issues.  However, I typically lend my support from afar.  My good friend and business partner, Michele Cordoba, put the 50th anniversary of the March on Washington on my “radar.” “Wow, if she […]

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