The VSI Proposition

Consultants, often, are not any more informed than their clients about a business issue within a company.  The results support the stereotype that:  “Consultants borrow your watch to tell you the time, then they walk off with your watch.”  –Robert Townsend, former Avis CEO

VSI is research re-imagined.  Our business acumen, acquired across a broad range of industries and management issues, drives us to search out client information voids, and to develop and implement research plans that deliver the right information at the right time.

Our value proposition is to use research to keep abreast of brand and marketplace dynamics and to add our expertise to that of our clients to drive business performance over the long term.  We are not consultants; we are SYNTHESIZERS.